We share our insights and apply proven best practices that guide leading global organizations.ĭiscover how this restaurant used the right recipe to make a big impact on the customer experience. Introducing the smg360® app: All of your data. We're passionate about helping you create superior customer and employee experiences. Discover why we do what we do…and what that means for you. We’re as passionate about your business as you are. As a leading experience management (XM) firm, SMG helps you get smarter about your customers and employees to drive changes that boost loyalty and improve business performance